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February 3, 2025

EU AI Act explained: Which rules come into effect this week?

A fresh set of rules governing the technology have come into force across Europe


Martin Coulter

4 min read

Companies caught using banned AI tools face fines of up to €35m. CREDIT: Unsplash

The European Union’s sweeping AI Act is steadily rolling out across the continent, with organisations using the technology facing a host of new responsibilities and obligations. 

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Martin Coulter

Martin Coulter is Sifted's news editor, based in London. You can follow him on LinkedIn and X

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