Explainer

July 11, 2025

The EU published its new rulebook for GenAI. What do startups need to know?

New guidelines will help determine how the controversial AI Act will be enforced

Martin Coulter

4 min read

After months of backroom wrangling with industry leaders, the EU just published a final draft of guidelines which will determine how the AI Act is enforced. 

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Martin Coulter

Martin Coulter is Sifted's news editor, based in London. You can follow him on LinkedIn and X

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