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September 29, 2025

Welcome to the era of greenhushing: the perfect time to invest?

ESG investments could prove to be a canny contrarian play for steely-nerved investors

John Thornhill

4 min read

The world is changing at such dizzying speed that it’s sometimes hard to pause and appreciate its full technicolour craziness. But, yes, it really was the case that in defiance of almost all accepted science, the most powerful leader in the world told the United Nations last week that climate change was “the greatest con job ever perpetrated on the world.”

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John Thornhill

John Thornhill is Sifted’s founder and innovation editor of the Financial Times. He tweets from @johnthornhillft

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