Opinion

September 2, 2022

Employer branding is notoriously hard for B2B startups — but it's not impossible

Here are three ways B2B startups can build their brand with potential job candidates


Izzy Burman

5 min read

The Ultimate team

Employer branding is notoriously hard for B2B startups — in other words, businesses selling to other businesses. Potential applicants may have already heard of a consumer startup, and maybe even used the product. But it’s unlikely that candidates will be familiar with the latest enterprise software. 

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