Opinion

March 11, 2022

Elon Musk says Web3 is a marketing buzzword… but that’s the whole point!

The future of marketing is about community building instead of one-way advertisements.


Katia Yakovleva

4 min read

Katia Yakovleva, Beyond cofounder

Web3: you either hate it or you love it. And the great arbiter of technology trends, Elon Musk, has decided it’s not so hot. The concept “seems more marketing buzzword than reality right now,” he tweeted back in December. 

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