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The big interview

November 12, 2025

EU startups commissioner Zaharieva: ‘There’s a lot of propaganda against the AI Act’

Startups commissioner Ekaterina Zaharieva is navigating some of the EU's most anticipated policies


Freya Pratty

6 min read

Ekaterina Zaharieva. Photos: European Commission

When Ekaterina Zaharieva was appointed as the European Union's first startup commissioner, Brussels was sending a signal to the continent’s ecosystem of would-be tech moguls: We’re on your side.

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Ekaterina Zaharieva. Photo: Photos: European Commission
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Freya Pratty

Freya Pratty is Sifted's associate editor. She covers UK tech and leads Sifted's investigations. Follow her on X , LinkedIn and Bluesky

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