Analysis

February 17, 2023

Is Daniel Ek’s new body scanner worth the hype? Sifted tried it out

Within two hours of its launch, Ek’s new startup Neko was fully booked


Mimi Billing

7 min read

Daniel Ek and Hjalmar Nilsonne, founders of Neko Health

Earlier this month, 12 weeks after Sifted revealed its existence, Spotify founder Daniel Ek finally launched his new healthtech venture.

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Picture of the entrance to Daniel Ek's body scanning startup Neko
The anonymous-looking shopfront
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Picture taken from inside Daniel Ek's body scanning startup Neko
The body-scanning booth
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Picture taken from inside Daniel Ek's body scanning startup Neko
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Picture taken from inside Daniel Ek's body scanning startup Neko
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Mimi Billing

Mimi Billing is Sifted's Europe editor, based in Stockholm. She covers the Nordics and can be found on X and LinkedIn

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