If my inbox is anything to go by, a lot of companies this year are using Earth Day as a brilliant marketing opportunity. Emails range from brands asking me to ‘celebrate Earth Day!’; to offering ‘20% off everything!’ and urging me to ‘shop our special collection!’.
Opinion
April 22, 2021
Skip the Earth Day gimmicks: here's what companies should do instead
Earth Day is about supporting climate action — not selling stuff. If your company cares about sustainability, commit to something concrete.
4 min read
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