Olio cofounder Tessa Clarke.

Opinion

June 17, 2025

DIY AI: Sometimes the smartest thing to build is nothing at all

For founders diving headfirst into DIY AI, here’s why you may want to pause first

Tessa Clarke

4 min read

In late 2023, investor David Friedberg declared on the “All In” podcast that AI was going to kill vertical SaaS. He argued that AI will enable companies to build their own internal software solutions, with no-to-low code, at a fraction of the cost of buying comparable software from third parties — predicting this would result in increased churn and pricing pressure on the SaaS sector.

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Tessa Clarke

Tessa Clarke is cofounder and CEO of OLIO

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