In late 2023, investor David Friedberg declared on the “All In” podcast that AI was going to kill vertical SaaS. He argued that AI will enable companies to build their own internal software solutions, with no-to-low code, at a fraction of the cost of buying comparable software from third parties — predicting this would result in increased churn and pricing pressure on the SaaS sector.

Opinion
June 17, 2025
DIY AI: Sometimes the smartest thing to build is nothing at all
For founders diving headfirst into DIY AI, here’s why you may want to pause first
4 min read
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Tessa Clarke is cofounder and CEO of OLIO

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