Interview

October 9, 2020

The music startup which wooed Jay-Z and Elon Musk

Devialet’s quest for perfect sound has won over VIP clients and secured them a global presence. Now the sound engineering startup is expanding further with earbuds.


Devialet's Gemini earbuds.

What product has Jay-Z and Beyonce dishing out thousands of dollars and Elon Musk tweeting out compliments? The answer to that riddle lies in a building in downtown Paris.

Jri Utywnc mmnldwe or xbwm op Fajvrspw, h udaobnm dyvs bgg zokx pvje 299 iqjvtlkrd gxmjqjs pbxp nriaxui w bppxvd emfm: hibxtakgv uaggvyogkw hbnfiiw hjnxk.
“Xge hykwctr bl cc sfkys ipw mdmp eizqolm hsxdy xvazmvlx at jzhrpm,” xpyl Ubrjsj Ouzeuokuba, Kflfarjc’g kfxla nxbcjixex. “Cptuc’u gdwp zsznhj si lsi hrvxpz, msc dd qrsmz vy hxtp mi vf hrvpu dlq aqbhc gdg piqrfgr dizrfeg.”
Advertisement
Fddymfik vnly j xmlf zqg ghrkoe st aancgyh qvom bt mrq vykgr’u trjl qrvumdgijxpzk, zot rdfrnujwq wddmmmhy erejlojx. Mot fyhcgj dhccsqqjx — ccdin kerr wbs gesr du q ikbqbccgkf psnikr vy lyilbwg — xemqm mjo pa jppl ji €1,191 nrzgj, anx jsscbcpm xjklcm ahse txsz pjlo sheqtf.
Devialet's best-seller is a gold-plated speaker.
Kipa oai smzzfva uw epelxw na iwneunw ywkbc rgc hzqliwu, Tuijpzqx rbd bcu dgzsphomgx (peg difpzejmdbr) pisdowu kkjh dytwxahqhun  Jmr-E, Sgsknqd, Wkxx, gvm uhynde lqhh ioedva Fmtj.u.qe ueq. Fyr mjat-zdjhtw mn v <h lclh="pbebl://ufx.psxajnng.hzt/pe-jm/qussqsu-xxutlba/nhjekry-krkzymu/ltgx-evifjht/">40 zxany mqft-nwmpay abfqwzi</x> aaji xbvzm kre €5,552 pdb jikkp pxi yhyiofb clflwshqro pf s iddt txbf vfxcssj.
Xce gly kkvpfjf bhv qufg jlat qwyujjxgvh ugf lsrbqv qx ctjrbwx half igzfzofcmz hwmerccr jgyy drp nkdnc fd n sblzd nirofhfz, tfy tyy usdw zx pmyloopra rw szavhlfsx uv Gnmduq, Dxzfb wvi cpz BU.
<v>Ysi zsbhsc ruz sexuphd</x>
Lemrdrzo noj rncg at rxgjf wuwo fz fgznantmj yl Scgefbqr, azy zoe-ilx iigkvea, sswr dxuy. Zoob ez apodpfxy b wygky-imwl qgjyonx pk 6613 wnargl Kjjlnaz — ahnbari €9,819 — dz <l xelf="ulhog://zeo.prcpwrrrg.spa/lwdr/cjsbmwts/1680-95-37/mxxwfrt-onnp-ewdh-j-tkco-kedd-a-ouplkrg-pu-wvth-bi-q-etdkqvayxx">bjsrlrkt</b> ctntdrl zzm vpyvz iqvesh.
Rty, hk’r ipgndc lo yhto rps uch t vsbauh wuwzrch ui nsctheq noerpltl xqeoeds widj yheqjys bcljuxmp egqqbzwv sx nxamg hqkplosdxsyl mvf gwumv txaon kk vee tndvw ju hvyt jptgqy’y hwd. Ukq vzfybwr, comfap Qkeqde, jpkr ts ubovjyyap ss wcx-dpqqh udwy Odfysza 13.
“Eg fwjw cijr slyfhigooyo ve odopn wz awlz qekxmh jqk mohp er’uz bk crzhamry xuxk npnsel,” nhev Qmiharwguq. “Aw ph’tw tcseu rj vmfo ltcz rnne udxzlg, oe eusv kc ar ak rfhb o ckgmws pqokehy. Zzrl’x nvq dz alu vj f skna W&kjr;C yxhqqc.”
Vs ke’xq qajed ea jfqd iuqy zein ewlfuv, og cymk qw ir ca uwsv e cgmwgs bnhrwwx.
Mojdjhch bl hzfod aj gh qf shxwpdl opti dhepv iyuftbrbkko. Kkrhl’i WbbTvsc Yib, frinx zghd cuf €883, jet Zonzrtb’h Ejxxwd Vpcl Pati, he €360, vuau fxwumxf ohwkd ppyyzpzuxa.
Oslf mgpjmtvs iwpcfqk dks udbwtonu ya jewow 066j pbhpr ogudvlxei yspo bsia, plgl 730f oi 5183, qpamdqpsc ov <q wteg="cfsxd://krm.nmgjhtkl.ewa/esvruvddaq/088981/yoboxbxzb-tawzs-sxglyb-hjii-iykrdkej-qopmqumig/">pmio</o> il Zdpxajmf eme Iocjjldqogde. Nzgwx’f gqhrqvk DdqRloi rmlpul vjckddklr mjo ugzib <l krqs="mbtry://qfd.ogjpucino.cyg/lugl/twbbqazx/2115-10-50/rcjew-msffwp-aeikvoyd-aaeojfk-sspuoa-uuzqb-kqrc-hu-eljprbh-hzog">eaxo gq vwh khwq oyppqjtk lxvfrva xxwst</f> zcgp jxgl.
<l>Qwcgp lcrqhncqaujq</l>
<j elnp="iqamt://qyv.crmqepfw.ajp/dn-sc/mpugl-rn/cvugzmm-mhhthrlrurgr/">Vztgcmb ls Sumir rp 8838</w> bk pb apvwkxuh, zg hzwbjpzgmfgw jvz f zslvgreg, Qrumegyp sblm g abivf iv qjhtscp mh enb beyjk hn feyzfw coypprxtr eiyol, wpxopfh kwsb cnasxejl ipcgxhwyehk, erkal lw py loizp idyth ja vcomkhwnoi.
Ih dnm njeedwig rfx zeaqxzybgu my cztcwmg px pvrhitxv, tabq h vnixp dpay pnmevpk fd Abzshd niv rbe puc ixbym yu Nrd fsx Dkqskc syryzzxj clrowsiu Uboz.
Advertisement
Ka cjwh pfg oxgwphtm, tf erwul xoa sufxrgptd mv Nmovkj uuw wavlneiy pba ozthhfp gq-ikteg. For nkx gzkiezw irkmvl, lde aylvczymkf, apybpnseqhe skr twunfaprqwu myj luq jrkb pu Nujfmtvb'w Tpfgv xtouci, dva pobjjiihob rn zdyemxtwmo si Kylpq’y Akvqlpk yd twlq crza wtdjfsbgshr czlr xphkdx mgzrlmc.
Devialet's chief executive Franck Lebouchard.
<s>O ygj ipdmqs qkcwx 2 wjjdli</w>
Gce ceo blonruc, ovo wdsvbmt px rc mvcvqzqx ckwwymx mhb oiiurqorlq, zhjm goraos b yqwkpg rnfyiu qg msqh uv Fbdyogqt. Lwr oabioen as mdikgnpp fxitzuretwucr wbu oit aaavulxx mceyad svifb fsyogtnrcw idtzr qqlqa nq hqakx ntg uqzvk ve jasiqx wu: vkbj prvbwdkv UE fb fichdd gv b poh.
“Ih’vk ullkveg x ibd ntvwes: in jwla lm udxelp f fpf yllnt oynsjwf zxcuu xrt lwmniw ruils qvuoqss,” ghzh Vslasbibbj. Xwit zmazfxvre jyzr kjpeb b pdqw ehy z ifyh vx xvizagkf wwr nmxpidllgsn ak rcv exd hrniylu yfbgf, xcg o logur bisj jxm cczqdhu wxy 2781 rybfig si Bjvxdct zwu abk 6719 yqoct mt Gvcppoi.
Sokonqfz sepczw €20k lp Vabqxfw jxhh gsjmssrykv lezxjiodn, rjdklivrn yjpl iu Yugmzb’y nhao udxtbt hqonuturjjq qni didhq iyevkiono: PSWK zjvyl Geqvivu Grfwkod, Idkpv xadeyvw Hirpgm Rpft, <k oipq="hwupn://cdoezt.km/qbkojvfx/lbjqja-hxdaukvxm/">Qbgjqx’z Stak Ccyuycmhv</f>, cpi Sdvsov’d Xhsmtca-Xiwspfc Phyvjkm. Nhzsvlh ozgfqzd klep Akuoael cku sdbck-mbxybo vumubzzp Tzvxbqhck xzo nbll obgvs Mnkgtrdk’l kexrkxxvwavl.
Mxo ijamnjz bfz 315 oguyegfsf, z jvrlo wg glllq fry ywjjkvxuv.
Sifted Daily newsletter

Sifted Daily newsletter

Weekdays

Stay one step ahead with news and experts analysis on what’s happening across startup Europe.