British Royal Marines vet Jon Williams, the founder of A2I.

Interview

November 25, 2024

Defence tech startups need to meet government where they are, says founder building defence procurement marketplace

British Royal Marines vet Jon Williams is building what he describes as an Anduril or Amazon to help startups connect with government customers

Anne Sraders

5 min read

Ask defence tech startups what big challenges they’re facing and you’re sure to hear one common answer: the difficulty of winning and working on government or military contracts. The government isn’t your typical enterprise customer — and long process times, preferences for larger companies and a frequent aversion to riskier projects have made it tricky for young upstarts to get their foot in the door. 

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Anne Sraders

Anne Sraders is a senior reporter at Sifted, based in Berlin. She covers the VC industry and deeptech startups. She also writes Sifted's weekly VC newsletter Up Round. Follow her on X and LinkedIn

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