Analysis

February 14, 2020

So you think you can make a dating app? Here’s why it’s not so easy.

Funding for dating apps is drying up, and there was never much of it anyway. But several new startups are trying to reignite the sector in the name of love.


Kim Darrah

4 min read

Another Valentine’s Day, another new dating app. WillYouClick launches in the UK today — a dating app that cuts out the small talk by removing the chat feature. Instead of engaging in awkward online conversation, couples agree to meet at a series of pre-organised events.

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