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June 18, 2021

Smitten romances Gen Z with a new twist on dating apps

Smitten has raised $2.7m from byFounders and others to expand in Europe.


Iceland is not a stranger to romantic innovation. The island nation — population 360k — boasts the world’s first-ever app to keep singles from dating their cousins. 

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Smitten dating app
Smitten is wooing Gen Z singles with a combination of gaming, entertainment and social features.
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