Interview

August 26, 2019

“In business it doesn't matter what you do, it matters why you do it” - Bookclub with Luke Lang

Crowdcube's Luke Lang's reading list on startups, dealing with change and marathon running.


Chris Sisserian

3 min read

Crowdcube CMO Luke Lang

Luke Lang cofounded Crowdcube, one of the world’s first crowdfunding websites, in 2011. The goal was to help entrepreneurs raise money at a time when conventional fundraising was harder to come by due to the global financial crisis. His conviction was also that ordinary people would want to invest in companies they really believed in.

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Simon Sinek during one of the most popular Ted talks of all time
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