Analysis

September 28, 2021

Bumpy ride ahead for corporates embracing NFTs

Big corporations — especially in sports, fashion and entertainment — are embracing NFTs. Sometimes the results are unexpected.


Just as the corporate world is learning to embrace Bitcoin, after 12+ years, it's also coming to grips with non-fungible tokens, or NFTs, at arguably an even faster pace. But we’re likely to see a few embarrassing missteps along the way.

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Gucci NFT Aria sold by Christie's
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