How to

August 26, 2024

How to create authentic user-generated content

Jemima Carr-Jones of Love Studios shares her top tips for making content for your startup

“User-generated content is the easiest way for brands to get their community to do their selling for them. Ultimately, people buy from people they like, trust, admire or relate to,” says Jemima Carr-Jones.

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Anisah Osman Britton

Anisah Osman Britton is coauthor of Startup Life , a weekly newsletter on what it takes to build a startup. Follow her on X and LinkedIn

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