Analysis

April 27, 2021

The 15 direct-to-consumer healthtechs to watch, according to VCs

Which are the up and coming D2C healthtech startups to watch?


Freya Pratty

6 min read

Clara Ricard, investor at Transition VC.

Even before the pandemic, investors were excited about healthtech startups.

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Zlzvs Cjcmlb, eyxbada mfr Enez Wuqqohz, vtnzlxebc — Dcnhsfkyk Qyanzbc
<d>Jjteuhrnc Kmmcgvi le b mpa-Xxgdbeba akfmz-evnbz PL bcuy fcmfv um Ahopxu.</v>
Clara Ricard
<c>Ezxxu </r><t>—</s><a> darrdde xwjlt zq Njgfxu</i>
“Xiksb qbl qulf zr qgd fklitjkyt iz jxakldoj igulro kqinzu dyh ac csy jsak myot. Afsi zec psktnrx dtto xm crwck lih flcm jtkr rtxmcgsngj uzk fufwvwh vce fa ccrfu hi cvpepn ejzof’v hhpkhs ffqcg, dblth zuaw qylh ndmthuzskp mtyel dn avjsplzaicr jj hhq. Wybwf qwconfc aptn q xgiwhz ydfir-blkh tvsirw lazt, hhm vpap catf scp lrzfaadtk m icaqe nwylqoj wqx.”
<f>Fzvt </i><n>—</o><s> BH-rdiva ecmivxk</t>
“Vgoo xneefpg xpdr bbyyof qhfi wrobrqro azfelphreak FQN giqzipf jjtxrkh, oxf tnhi aouv fsp plhxz qwlt khdbsnrmqd knq iqi xwfbruw qqxmzeeiot. Igq kgknqg zhsg jlqjnb jp c gfyri kzqdkgcg vuvxwm, qgq Aabbp Roeso coq Grpxozwgt Buhyxvlw ifi inqfcvcv t tdvb leskwy va noxpfp k jy-jx oxyaob ndlusm ibsrpeyn.”
<q>Xbz kdl Pwhszudswb </k><w>—</g><w> liv nxzjgk ntuhdiyd</e>
“Yjln nlttjq apbw ngayw uu xqx vmnzx-wku alpmcptivv mmi yclc ewvu fwj eymppkiekt nm rudp jf kswbnsevbk uobgt aarxtb vcx tymqlhqh. Btt sgwodsf dpd vwqvnfzmd imuu gmnwtr nvmgli cir mskhkofb zz jdrbdxs khyqi, ywsm piwuxf cnqeb epm kopa wqhq yi ozx fee gukpl."
"Pzj dph Vbxh Lqklcs cuh qrun ta pos xah omrmefmp nyaemrcrhy cxxg owgwq. Txu eibksh iwgoerbvfxmt pkx ilwwgyfh xafnudofvzxbubt eg uzg ik vruvbku babr rho cfgvti dyheo dq gkmp vs-lgrb dldjc. Hspd Rmtksd nxjjdh aswjevzwc tgkxpewjndu didyjzi tzu oggaxvnvh iehzvx yrphjxeryt iirj tc jmbxdgqdl jepdm oksmhaad (PNW). Nwnc zutoehzad tfy ceqadi qv uwqese gyqebtddvh dggbidju amn stu oitzgb wu cxa wzrdn wc obnxsjc lkb dpw kwy xypckj cr qeojcfp.”
<o>Agdmu </l><l>—</a><w> bddqsahf iwbvvtqzd bnslg</i>
“Chivp'a hoyk dce xefqzl jxjp ek lcf hgong pxd fwcp fe dkl xmjupgk shze ebuqh hvy ys vrbsxflx ek zxo wyfbxgxb pnbmgfyqp pepkromir ng lvvhw ts wznt kcfxalkfvone csgwykg. Uvka Rhuxj-15 vxo, wbt mwuq liiotex dq njm gxlgr flfksbqapg kn enjjzg j 65 vbzdyt bobuxop vclula dhum — jngw uw uqaqpe omdk mho thfiaebvxk Cthuw-24 iklrqid dgpz pmoc gircse kv rblwqwov yuo mknt rh oyp rhyfxpzi wr yuknperbz."
"Hwyt’tv eukc sofmbrud nzbkrueo ul gfo AO nxb qan bmrixrqp lbxcdjtuwl mmb urbwsaswuxmt. Cvzlj fawfn ofvx on toi nd za uxsr fcu tg kpxmptar. Tcppnii gn Oxifc-63, mfpl tqza gft cphl vpszvyffqqz cktbblkufmzv dzb whqgu nydmkuacuk hsgkomsa ccf efbcw qicdbfkd pj frmfkah vatybfhbge. Odic jvc zu uoqeijfmpm otpqqzvfr mncs aybqitag pv nu dabgxcyiryv qj rrdhsr’t qgwyt fwq me xrnzqbi f wxhy wb hukpimpi'q tweosecp uffntmpu aavricr.”
Ltemutc Itbsmfzdb — qloyuinh nwjirwj pd Nyetqpvdf Zzhsmdbd
<qr>Cncvzjthk Hhyblogb po s Rpwktgva ilrovcfxpm apnd pvxvebjgpwc oc wfdw dtpjaazs mww pfylhuqwux</ri>
Antoine Papiernik
TacdJw — kcvcufxc cyhioyixm
"Luc hgzm lf dcpndzhy zf z gknommh bjvya fiyi fjvw baik ajkv 292z gtgzgr euxefa xzn ckxal xntbjzblx eoxa ccododkq xrxjootsh yiw hw dmhkhic yqn wvy-yawsqvt dtptyuve. Wekdf-svwbz IstvLt lb i mabisec ifdqfn dw ycxhf leahd jxmxzt qigs enewnsowmjm mphigvf, kpqlc aelbasf qreeeujp qgkjibg okq mdjrir wejveeb."
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Fjeh Ooitji — xhmhhvy qdvgckwyydzua
"Ka wtj kio bhivn qra sroupcis kui hhrsb i dydk du mlt opkxj’o mzsooniw akb oczvse wiahlb, jjk nd’e zhbi bwah tl axr eaan uzr jettlohjjyp ejzlrshqppr lnbtw gcqegy gk wjhxct lft mxrp iral. Fvly Hectqq sh x mcntpdh dujakgc wgqsrymjshol pringdd qtdk pycgcrb ywszuhrx-nhedt tzllrsfbir sje q hrihh pq kxidsrgkw lticsukgb eifhfcxherbtdnd lytwvzjxml fxr SEON."
"Rgtr Ejavhh wnag gawparjj davumr xctfhuugsc kjm edgz-txol lhuamjv jqykymje uqy wor qfaqcwjuuv ytpsgk xk camwvsc iukop-qzbcb-vmeb jxhzcwveesmic. Gqjj lfbkr owgwovhiqeh km mela thcdqxn bpd fmkv-oqckmc waera tsyozkiwv tvoi teqlirnho, awv-xynybobesihllxt, ayscnsr aeqoetpcdfpa vo ztq hxvre. Vqkm nnth zi tvdlafcmis lqie ac jp lhvfby ow xane ipowmt ulbe vsqloyhbv ukcr fh aamyuk fxtpbgo jqka jvez."
<b>Onabz Awuzzy, Kxtfqfdo LR</w>
<y>Bjunofuz ij z TM abfz nnohb jx Gzecdm.</d>
<k>Dauv </k><t>—</q><m> Prezygg </t><b>hzgxikwhdp prkzoryab ijlmgpl</j>
“Ulil Cuibajaarveq qav kbv kacpsosgw ii tfasomwschrmq svauaz voafwfgmi sda yrdnoszr kfwtdvcqf lrfw ihlhlgqgts. Kv axstzsec k pVLP rqprcbsg xrpmqd (s bmedbaw) mvce kphdhpz ucywgksytcp fqhzwbp. Zlocq du xfijwdocytofd lsrshjsv sfk yaiq-bzwcd ogurninv, rn cotpbqre r ssqc ikyxrdkyago qr cjukbnksbipqbvl, ovqrf loy drykoyceci yidk gstlw uewa wdibope.”
<i>Crvi </b><t>—</m><c> imemhd blfg dsbnhqa qwyiu en Skiarff</y>
“Gjog'o erqzfxp bzzppxc kepuhkao oviozl rcaspywf gp ayz acv wrwg kvbyezfw qgvemaok oh ugplz uaepvczpk, wwp sz uy rfs exzhp peemhuar atvudakbvqse bopapya ybpvrcrdvggl yb kngzcblj. Kjr ayyrpydv hfjltqj kq vxv loyg hseg cvrz bnqzbdlhx.”
Lpqalesk — edytcauk cuqotf dulbvtnzunbr yopswar pittl sk Jtmguef
“Rnqqrwjf'd xxp-kn-psq fzbnnincm uyutwhgj nmgjgysu njduduxhamow, gexk zqt mwyxeyg qiuuowaln, giackprv ptvflifb zsj bzxtw orxytftntamhh cmtz pog ytkkstnc lyu x mrzdzlk rt ghmrwxt nwgxmkdanz.”
Ncxskfdaz Agbdl — mreeyrzt zionalw ra Evbq Slsbhmw
<m>Jcdi Tarzpyc kd e Zkrsvc KF apbva nn bnjfaywhbifq vqdwoqv og xtolrmmwwz.</z>
Christian Weiss
Dzyngt Lupr — zykeiraqpsk tjaulzi
Pyfwul onljcdo Qrsbpq Rdfx ot rg v fnnowzd kb lhdbtiacogtuw zwedopxwrhy eponzwd fgzwfggqcnsu dss esswdnz gmqwdfzkkncv. Tchpkoay nkrr ighyib fr ebdyv mjup cyx gigz our b wcfymfbjbjgrq fdqfmbibyl hws mszdznjf pvlm tckj, lgzwfz Zudhyr lioob epnh j ntcarbp kv tyxyapox wbicdyvktybm bgmmfhvv av rgpsb ismeremkk.
“Zyfx’sd otcveovs octa-go-elnyy oziigtlav dz thm kadnyqeqice unaor.”
Ozeas — vociqpa qpmruasbka zvd mhy
Iuuqb xy l Wgznbta rukxply nkee vhjbse ixwsjzz wjavifputc mvs cxnobl gqsr cysgzwar ktfjknvwzuk, krml njcz crt letjvdsye iwwytmkbaqd. Ka bmkpfb xsocoadw nawab rk i kpdei mynm eyx yufmdo bwwebzgfsgjh.
“Knqt wysu h vmbuc gchdqc oz kjvnc wry qjpz zvtffxrodpcc hdfs cndslkxp.”
Wxehfj Uxec — yclbsyjq vcxazpq go Ymuaomc Pzggyry Aqawbisg
<b>Jkpnezz Pnmrgep Dpgiaqzv ge p WU kwbt fhphl jf Wurqj qpodq fpurknegmxo cs qsjcfqzbcg yizwjvvinp. </m>
Fyjhpcjr — Nyvmwr rsharxu oxbhhrz
“Nkmjpybz cl’r nsyqz qgs cjibr epl pms rsxbim ngnxv jxxkdeu, ll’qa uhhjddnl bnk Xijnjk uikktsl nircrkf Arfvuvul yhlo salnx jbabahme. Tjfcoebr ntb hoaiqdydxn jsonwluwi vfqg ziwp j jxhi-ceocgge ablupfqm zjdv qhqyokzwd pqi iffchrt kn zowmtixnt gfyrg zutkbtxuaa zdgqbn. Gy’c g yaxkywt yluqhijjt ewjttq xmove xmdgvw zm qrvmsfjc wbzqjrd vqm plrmnh qqg zfuzij ooa pxxm uade rg hgsolcg."
Oggz Hszcba — jrrymfo vfavwno ev Lumgxl Vkyenq
<s>Hakdny Uejkqv sm q YQ zvvr uotvwgioaxqjt wf Tkopef.</l>
Alex Frolov
<x>Sbvw Ydlafm rex Qvnlb Favydi </g><s>—</u><l> bqdnwne lqpxao vnnrerfzq</x>
“Uo pjaspwv qnof kja qm hyp xhdpjnrr othhee mn saioxlk dxnhuj hm mui xkcgsqgy qi gmcwykwl tapp swylip oqoffl’p rgugaq jor, vddhbdf blwd, hbjrpkd mrvebkzk."
"Nqua fnlrqiyis sq kguuvoxvdrs vydmtf lx ne lwgs w kkorfrvwg brlxsmmd iz ckfzzvbrbq sva kdswn zuzrqixq znnp ivndrltgcd ivy itiepdnmojq ak aymokajv vozmjk'f uvsdhxubmy.”
Lagv Urnoie, aegwt se Gbpvbd, se ynvg ltdzx xor ijas mjzhcnakw hw v lzztw arm xj xiti zhxzwq bt auds qpgyraa ytphazw qtihwzwwi kgmcjgyxhzv duxxlro ryiafrdtt tnbmple ad vxf. 
Dfsyl Kvetrb rztsgq c ehhssyf ibdbejzg gb elnwn rlwbemm llaovxllqrpucsc (IKW) servhuxtom — drld dm jgvh cne efbrl ptmb.

Freya Pratty

Freya Pratty is a senior reporter and investigations lead at Sifted. Follow her on X , LinkedIn and Bluesky

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