Opinion

August 13, 2021

Forget unicorns, here’s why the cockroach matters

Startup success is synonymous with hypergrowth and unicorns. But there's also a time for slowing down to survive.


Sikander Hauser

6 min read

Elena Mozhvilo on Unsplash

Startup success has become synonymous with unicorn breeding. We’re obsessed with stories of rapid success, scaling, and all numbers going up and to the right — and then some.

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Cockroach mode table
Credit: Sikander Hauser
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