Analysis

January 4, 2019

Coaching for startup founders

Startup founders are increasingly turning to coaches for everything from pitching advice to stress management – and investors are encouraging them to do so.


Amy Lewin

5 min read

Want to know what’s really going on behind the scenes at a startup? Don’t speak to the founder, or their partner, or their mum. Speak to their coach, as many more founders are opening their eyes up to startup coaching and ‘entrepreneurial’ coaches.

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Headshot of Kristina Barger, a cognitive scientist who provides startup coaching services for several founders
Kristina Barger
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Amy Lewin

Amy Lewin is Sifted’s editor and host of Startup Europe — The Sifted Podcast . Follow her on X, LinkedIn and Bluesky

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