News

January 15, 2026

Exclusive: Cloudflare acquires AI data startup Human Native

Tech giant plans to roll out London-based company’s data marketplace globally

Martin Coulter

3 min read

Cloudflare has acquired Human Native, a London-based AI data marketplace startup, for an undisclosed sum. 

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Human Native founders Jack Smith and Jack Galilee
Human Native founders James Smith and Jack Galilee
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Martin Coulter

Martin Coulter is Sifted's news editor, based in London. You can follow him on LinkedIn and X

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