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Analysis

December 10, 2025

Case study: This European unicorn rewired itself with AI and unlocked billions in sales

Berlin-based foodtech Choco says its AI-powered product OrderAgent is now its biggest revenue driver


Daniel Khachab’s vision for rewiring his company Choco to make it AI-first started with upskilling his team to use the technology, as we covered in part one of our case study. Today, when employees encounter problems, the expectation is they think about how to solve them with AI.

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A desktop image of OrderAgent
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Choco's CRM for on-the-go salespeople
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Miriam Partington

Miriam Partington was a senior reporter at Sifted, based in Berlin. She covered the DACH region and the future of work, and wrote Startup Life , a weekly newsletter on what it takes to build a startup.

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Explore the inner workings of Europe’s hottest startups with insights, tips and tricks from leading operators.