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July 20, 2022

Charles raises $20m Series A to bring LatAm's biggest ecommerce craze to Europe

Charles hopes it can bring conversational commerce — selling through messaging apps — to Europe


Berlin-based conversational commerce startup Charles has raised $20m in Series A funding in a round led by Salesforce Ventures, with participation from Accel and HV Capital. Could it be the company that brings this sales model — popular in developing markets — to Europe? 

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A mock-up of Charles's platform
A mock-up of Charles's platform
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Miriam Partington

Miriam Partington was a senior reporter at Sifted, based in Berlin. She covered the DACH region and the future of work, and wrote Startup Life , a weekly newsletter on what it takes to build a startup.

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