Analysis

October 21, 2021

European celebrities copy US stars by flocking to angel investing

Europe’s angel investing scene has seen a growth in new participants — many of them high profile and wealthy actors, musicians and athletes.


Snoop Dogg is one of the investors in Klarna. Credit: Klarna

Investing in startups has long been a hobby of wealthy celebrities in the US. But now, the trend is catching on in Europe.

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Dance's founding team, from left: Christian Springub, Eric Quidenus-Wahlforss, and Alexander Ljung.
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Martínez in his early days of playing
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Miriam Partington

Miriam Partington is a senior reporter at Sifted, based in Berlin. She covers the DACH region and the future of work, and writes Startup Life , a weekly newsletter on what it takes to build a startup. Follow her on X and LinkedIn

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