News

October 7, 2020

Carmakers invest $50m in holographic dashboard developer

A collection of blue-chip carmakers have put funding into Envisics, a UK-based startup working on holographic augmented reality for cars.


Freya Pratty

3 min read

Envisics Dashboard

The car dashboard of the future will be a floating hologram, meaning drivers never have to take their eyes off the road to check their speedometer or GPS directions. 

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Jamieson Christmas, founder of Envisics.
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Freya Pratty

Freya Pratty is Sifted's associate editor. She covers UK tech and leads Sifted's investigations. Follow her on X , LinkedIn and Bluesky

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