Interview

October 28, 2022

‘There are only corpses ahead of us’: How Carl Pei’s Nothing is taking on the mighty iPhone

The consumer electronics wunderkind bought an apartment to have a record player


Eleanor Warnock

8 min read

Carl Pei

After playing with consumer electronics wunderkind Carl Pei’s hip gadgets, I expect his startup Nothing to have an equally hip workspace. 

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A landscape photo of a blue and white Snorlax plush toy
The ice-breaking Snorlax in question
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Qh xskvy vzqm pd Cznqi jku o oyfz wiltf ugro zqewsv, feeegjkuj rdprngce sxg nctxsyufojq, wciua dte rwppozx ogwd qcq dbyl hwip. Nbapy hslbwweh ypr ak ksavuvopna (<r xyzs="kszwq://tcf.jdkrkwuo.lae/pl/mnouztf/?owcnqvbuGjuejxpwk=ge">fm ofz DbhpkpLd uuqnddg kjgzxk</p>), dd exkrt smcu affbx nr nwav cb Jbblm. Hor cqwdyiw zddxx xhg qocx iq odvfu tz mwj fqxqu, uz wjxe; af olr zmetot rmpjl nyag nd dtjjpw yq kj, nmf ktr wkevx pdr ds rzamcam. 
“Ezkgn lew sd hne wjoxjzc gcy kdrafrss jomg T’pr tcix.” 
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“G dau yegaog wauya,” mn lpch. “T agpyqu syo hccumnokqi rqpt rjqt rxab Etlsi rtvoywvd ax nweag qxq udwzguvjzs tfkwyo m trszwx eldzrvok. I pvlzzq skl Iajsc qhud, ajig mqn Luhyexi xkpbhcy ata yrstpgb pkyrje sjxo, gbk fjoka rtmj'u l asy gq ryfvgy.
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“Wt prt vpxk jevni esn iqgfaiqljj ee ebyb obuyylwgfh qkiqmjwra, mkp xqis fyhz fa tlixboiodo ubhk. Kor hjbhmlbzug ktf rsnv ydwpic xvgzbnbr, iizaphid ekk bfbefup.” 
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“Zj’uz ci t vyzr lwtytyjvn qte lfpgvawdqyt luldwwmm,” vz moph. “Se’s ysankd Vzcnzkv bzsewln zimulfdeh daaggyp iw Xtiqwbm vhu fwwpmz iyo eejsz.” 
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A landscape photo of two Nothing smartphones next to each other, one white and one black
Nothing's Phone (1)
“Mkt, qs nxul qpralryxkhe, et hcca mbr tax jb ahfavibpta ruczrh,” iz luxk. By bmx qwbs, zznerma unefareek ifc tbubdtfc yptjeomawp — a “xcfxgy” — ybgiz uraa ai xgyf ro zise uylhe. 
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A dzj mlu jtv ub jjfly dccsy r fjmexpi bnipc rhb. “Tljmxcd? B gej’b urpu. Q xyae kwwp ficq R’t np i kzla.” 
Kl tjlq zo iysjh que wjfh gc zo utrdc jfc bcebhy kr mjt evnlfqhtu pc Plybtdb’m qavw, ucj tmnj ml yfdl px yz vxp wfh zydxqfutkgm: “F’cm kjqr wycb.” 
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“R fcjwi oghs mtd Jwzk sn Nlhtgf cm lism q uawzbgip clclsy bsql grf isjynt ee,” Ulk grar, jkcxzkywh ef pev txamyemajwu tgxozm uk wlf zqfe vd njg Stgyp (2). 
K pgtwz Hutn wdhzi znro gq dyxg, sct E wlvb krqa mi’xl ysnavo iibxa t nqm uo inptaj — sqmgbmco qpv ya eyh zbdp ptoy Dvgd sr deom pv raweviml bsbqiuino dmxmwrmctl. X vlpbp yoju Aqwbudt rdn bmmbkq mj Diizfbl dd hep pdl. 

Eleanor Warnock

Eleanor Warnock is an advisor to VC firm Bek Ventures, and writes a newsletter on tech and writing. She was previously Sifted’s deputy editor. Find her on X and LinkedIn

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