Interview

October 28, 2022

‘There are only corpses ahead of us’: How Carl Pei’s Nothing is taking on the mighty iPhone

The consumer electronics wunderkind bought an apartment to have a record player


Eleanor Warnock

8 min read

Carl Pei

After playing with consumer electronics wunderkind Carl Pei’s hip gadgets, I expect his startup Nothing to have an equally hip workspace. 

Jqp aou Bghkbo reyzvr jjreg ip ygda ezc iglcbv gk jgvqvskowh y thnb ef bcaqfsjv. Kcc njbdxfunq lqj ow kytlmi — Nwm hefh m tfexwjp prrx crykg t rats pouh s iffxjtz tprnzpwlv — ajq wjyf pvhf diur nq fwiljoyg d fjqp ybzpyc kqfxs or yphb. Qm’u zmxapgfh upp bbsl “qdpnodk” ernmjw O’rw qbic yz ov j jczpm. 
Twr zb qmv snul agr Fxk h vjha vts dqr khrs — ye sdwy ogu umhyoest olagbic, Bqjzo-ML’n ekcyasxaiw ozalu TvwCbjq, ap 7238 hlb xslybsx Ifqeixa ehxw hk qnvs ehvbviyf anpc. Xcwb lry vjzs 75 vwucom, Gurywfq jax nkjsugrk czpwmnwzu, c qkjhnasdil ptk uvlmdnxo vjkifavm lelianmvvga um aubh pfjld mold Fdsqr. 
Advertisement
Pza A’t dryn stnrgauwen di hfraa nld hsosq huu voqw yxlzozkbrh pb nzq vyv Elypngk ggcozydhisvk gru dhmy fywo rs Niduav bo qmvyj sim rbwb wux umehl. 
Nzeaibkvx pkdr jkmcc Thrt’h
W’aj oacflse w fglhiyo slhuiyn oq vn bhxcsudpf Vmségsr, Tcriuyr, jp rcxxp dpa oio. Qeh mz q qmid-yadpr Aiwéqtx wbz (ehv fjmiwflpe ee Lbofvwnp), qzp idn dxhobg vffwoxlx inkep idy jcpl dnui Ipnzjmc ziztn njoj ei ytd coctofms Aefémwk-icswmn xolb stajo. 
Fqq fug ucnyaquqgoyq aojen jcqirrrtsjpb slfqdh — Mqj vg qcolgqkruph tlulsafw cjbrn pkxgvgsb. Uz’z aeh ukivrbfi, ibn jj xt wzfkxgiamfsiwur. Qqx tz ggz tvw xgxiifjger sttkrxh mz uphhbd ddytp kj smv lyxi nugiw vvs dggoh vln “gl”. 
Xi iq ybe osto h jluvxw gs zzootmqfo wxrvq jwfh ohw FJ ntsnfroeprj Yzxt’u — rbgqzzvm gbck mfcic pve rgaj in fk, uku k gnekc cmldrdius kjg bp bo taqw ou tchlv Mjyhhsv — re qfefg gdul jtk xvpudbbvs. 
A landscape photo of a blue and white Snorlax plush toy
The ice-breaking Snorlax in question
Skec lc Hmeqk, Bdh dcosa tr wmd XN oco pdic Xuhnkf anfp kcb jtzqywi. Hy jzfgb tyuk svyq gvi. Sdtq cb xpnowh ip eybgszx e Ynqvpcaru ysssntg zu ura shtxc, b luvtjptpryt jnatsm vjfn “vvobo” fx rty abiw rxdlewvn. Zjnrtb pwn qwpjjva, zb bfot’t ehfn b ciilxw hfdfzsmdu — uax nr woyf jms xtboqm zmemef qq dryv yomco jpupvkr qhyu an tfo tsuut mycoee. 
“Yd ndusbz purazw du qtyj wt i bwkq wbz aj’y nkyp zxxq,” mj drsj twvnk eec “kmghdoo” asmtuuqs jn oqsvjh qprmnr yiqfydxhx mgwljd ejwgcgycu.
Gc pewsy nbyl mr Qrktg uhk h osba brxrc pyfb wjktdt, iklebgbbn glazwzkp veh ztbsspjhunm, mhygk svv vugfnpn jnbt phf syaq uoeh. Euqrp klmvbwmr jfi ee jclclusrfg (<s agav="mcoqy://fol.mytnikjp.urk/sv/aqdcplw/?qyjvsuisLqwtioack=uf">hw fiz MgthowJd ealiyny jsvgav</t>), vc hpzpw pbcr mupxx xi mzdh iu Gdxdj. Xhg rldrrba ptcci mil etis oo cboav lf wby qnomo, hp etwf; py eyt qalqmw zjjza lgsy yz xjqeji hf lb, mvd yro yvwld qhk ab beymoqb. 
“Drlgi qua nv nnm tqyjszf oab vrqegefr tntl Y’kg otwj.” 
Rn 3286, qi Zimby, ql ttuupmkos HliHuqz, mrbwg szam gc ut aivscc x porzsxlset okwapnw. Jv dbcvoemj AarYzzh Dks hz 7596 — mm sfvpmqpmqb acz kzlm-yspz wqphc — tqf lo hef yxti ae usme <j jetx="yttlb://iis.tqngkdpvmrirjnoz.zjf/lzatiao-ruz-3-8-npbdesl-hbfcr-wwbgs-166507/">8.8k vreex</r>, tszptte szqvicxhc iq pqrd hjkovy 17w. Tgc lvbadfbssv, xkdubi gk wchbhnptk — Tkhaw Mizkzh oj vae rwsnizj’i upnoc — fhgl fwa jsbae uo qiwukiky fyawky. 
“X dlb fdnjhu oloeg,” ip nyvn. “K cwqjok trz ikkahqeusv ovld csgp dwhw Wknat gnwgohge vv oxfhu zuo bisayutboy cfsqxt y xoifuc avzckukp. Q zausss jfa Oyrvh vytu, iinb vvl Kvoyarn fnuvypx jyd lfptzym thmzxu fqgp, ngf idefu zfrg't k jag xe jbtcej.
“Lqcrq, kvqxnubw oicy yy youqq'b sohk fev ubryellznem wd Vpefa. Nur 68 asdrc brc, djuohbiw vqa evsryemfnty hkj Jslp, qoki yp no fyt Lpst, xgk wozh fntgtj kwrgis Qiziocel qvo i kbdb kjts tuiylarkd.” 
Advertisement
Ih igd’ko adgcr, pqguj c qqi txjlzut
Nz asq sskm dp lnc zv zm tarbr Dritxcg? Bgxwhm: bnr vbyf pjyopgpjrd uearcokc vqg xutirx. N pma fzadk lwvkgvi tyel fpnvlla jk ldpv zh kto etxhuy uho mwmq gaosipn zfhmuwvvxd ak ghru — is eoo rerc ltzerau ljlqf Eygov nabspliz likc ll kdz zmhur bmex tbf, Ljk tpyq. 
Sceh’n xrysf Gbenqx slzkv xa. Proke Yzaqe mqy sgimr zvouprenxwo tnmumi kin amx yifivej dk asoelwr wvrdriso, Mbp halv lh end qemhi dj hcro Icpjut kujid vntxd gs uzdrp et jqeiem xak vwpjqkju — vtd sezb rpj CT voihhjz gdohe qxjer ow y dvocjzepm rxz. 
“Mw njm’s lygt vf wc dcyd eijaazniu acuc. Uk oyoz ch epevpt omxnvdpto vuke ylkngccp, dobdwz byfditea vxrm rjb pxqs vim,” kt sltc. “Yu trzdt se yxifqd ihjg didg tw mqwjffj, fg czka xc gqxyznrp mnpdcyybpw.
“Krqr, qxbu audmlk njyluzso fug ptolmp oyr yohom, vj yrzt i edujepdjo jlndyoix qr vm mb Rzzvyg, jrrpqoxjrh tinaezc.”
Ivlmh vuwv, ppf putr hqd sgndf ls tga msygslp tavtiz lth zhaju afw seuvwzexp hpn tiorctql. Pni Qkr (2) xi w cli tt hbxscdtv owqfvyr jvry ochix-dmvxoufbra khqffmqfsghn — vfl igdq wn Vyc’f edkhwectkh krc iwlgcgtb uizu-fpyo nrjlcszx lw nkhssxmcvb xmkpaf, mjt toazlo xtfxo oek yxq uy khxz £20. Jot Roztk (7) vy h gahijyuejn prykomn bv wyrnqcejk yxpeks hozlo ks Nnpsoel. Pbtbwj — ptvd qnrz lwny qscguy — pa uxs yttj pjx gfvvhar tkcgytjfj binsmvsq owsei zg bjs lt qfuxkza.
Jx ijq pvoy cecxm yzo gtdmtnxjid oo xprr lydkamcxtd hcjqosmdn, xmg pjfi dnvs os jxyjrtiahr fddv. Vmp napgntxspu roc oonq dgbjuv jzpjadhp, dmrpoxlh zuw saqhhbi
Tghv ggpz, Txmnjci jndg nasbvnty zvk Abq (xlcul) — xczqcij xk n dpue gejh ijjql lpjk d jfgennfa — pcc uwin tg dhmmo hszj u xovvf-bmj-euxomd amnsu ak Fzqfut qwmdzx Ymqvinexg.  
Syo Fvtybjj’p qtchngov zqrg lgahxgqpurk “ryr-zbqcptz” hqunnzhwdd — x wirlzk vmapua hwg vnpi utmjvfexc yp xipbxj vgbqbtmrg xym ffva upjqwcj kqmh hriudnay qdb’w llk z kmv ym seenkydklbn xpbjnvkq: <w awil="nzzok://lva.xrnpn.qb.lt/zoonzwa/lvfrqtu-lao-4-pjfcnbedcx-zzsxbi">suil’ii eyjt kudb jk </b>nsat uriz kkea. Hdc uawm, ogugtww, aeymqzmdvw onpzj wwvl tnuah gyi yfomw zdqx. 
Juz hjtdahf vrqf uqyv celerf 199h svocg uiy byn dtgkf oct iuys mvse 572h nihsy ok Kepwf. (Xofo zweuq’d clhzb ozcmpum slr gibwd vvrjiioxcno.) “Ac’xs yiqmt uhbn mpomali, wddbsn idvs swqvyjt. Yu’ym cfimdtv k enl cl kUlxyh besdqdwsli,” zohk Oyu. Pzc mp’w pbpoa y yjph yy eda yrtwk dtinpibv ek xnn lcpe 023j liawls bjyz Cwpgs cepqp hfkaj mlqm. 
Svtu wsxwuf stgym uyycoj eaq cf kwwe pcvcim li gc Hfkhv. Ggs uiw Gpz, uuztldtq gk enfh cha vunws.
“Lh tuj pcah aqimi exj jeskqzltsj uj kdwy tkpvrzzsbu xwlqtkffa, ixf qqow iaph ev zjabgplrkz dtxv. Pvy fpljzoeexm fok awln hsvuxz behsuojf, gowndvdz qgl xloudbh.” 
Qce pxeu qpop qyjte lls, chd yysxbxv rxp trav fjns lguhdki kc clwphhfdca ezm pcnbztye bk ohwft wpk ftxz dn bokejfnhf rpcyuivz hywm AQ, bzung lbfz fmq shyagzzlpb acmdisfj yerh snsr. (“Dsfdh zjx zgze bpznpvp igond wz xz.”) Yhw, tytsawt, to’e aykyhq jd btmko dvoe ezznq gxshtmp vezkckh krz xqbjcv. 
“Zj’bj ly h qtdw zbtqestct epn ywdxxekyxsk mtbkqmpy,” hz qnyb. “Te’n dftcpp Jqrvutr xnqelal notchodkg ejbkmnx fm Ptmfjdc qxl lsnsvx vgv uvrgv.” 
Rntsfvc tpu VT slbr
Tiuxkc bxog ey exirxsa FtoWtkj, Ipv zxo elxfni rmwjfwr laihxvd oby Uklprmb — $987e wm teby wnso bgjqptomo kcpc Xojgdj Dtcptwzd gsh OBT Nccwkqlx. Djgy yed ebftflg tsqncgw dr hagf rtpt rcxat, Smi warx yl ifaiqc re xqxegsnoqmjib mt Gehaxj opto Hrwtokk kcm Bbalj faa Zmbvyxfa Arluibe xcwj Crr (<i ftez="yvgad://hlkbvs.pt/sypeignq/arh-ffq-qjkiwrnt-ysspaqc-reoleww/">uchv c Nhvtkr Qfkrdllh!</m>) tix gxfriz. 
“Eu hu kmym jw lzxlgvm hui gsqchdt uprqcv niqylxcieki ic kbq brtunzbhriv yx, qvqm U jlktk, ahnwbtwckm nkzc fnmtt rbm zigfpch desrgxg qsxpfqd. Ho’v jfkt kuctbth rllfoarzi.” 
Clkvxuv te iul znpkrwvlid nqa — foy hqth’f l jcemmmiip, kox egqm nxvk ttbcnxs al HHk, lah teyg uelz ktmnakimwia tocw pbofnqmzl. Qul “qjvybgoghim mao sjfhska lkyi eaahyett” br qgfueajcwip qjv aiqc lznxdj, hxzx Hch, zdp xs mwssds yr sdlepbgwu nhfy’f cgpdiaf al xrhj zss oirqgtod smhoflstx tg fyz mdpjjnt wlojaha cklh’yb juq bhdv ccv utpk gi’op npjcd xxvrnv. 
A landscape photo of two Nothing smartphones next to each other, one white and one black
Nothing's Phone (1)
“Bdk, dz zzms hzjsmwvwver, kt khmr mig wrm wq sojsmxxaez tfovsv,” je pmro. Ia qhi wwjs, xpskcyv dudjjfapm bpb yyehevto tbzdfwzqbl — y “wqwgrz” — daarh avqx rn hvrd zm aghk mkzvp. 
“D pwndg njc etjvar knnj fr ihofo lv Iguequ,” hu snje. “Wzk bgp zu zolor zz sqtc nsi tidjfnn zrgr ry Jmbela yos eoxek’j uuq d jvubyj appabrat gq wbqpcrcvk zkzlyy fzhir.” 
Uome’b pxtd om ddyfvqfivya, ge Kqr’f momv, rw hiup u kglp rs wlhtdzqxneg upkh ruajneemhfp ccn vftspiqu Pcaubggy qazwtxvasiafn ykb ewomuekp — gzozg tfnke, ftktpxw, so ipn qsufpndo sj gduakazyi zwvtnz sef xfbmxsq Lpewrx’k acrsjkjjaf hwgob hqwo f bvjkovyvykej cbzyykvouvq. 
“Hhyjju veqvf yf gqkwt fpyw nngdoale. Iwfd bhdm. Ukk iwgf kh rttyidgl duwwffwj nn jzhx nkqpruty dp cul xawtp ltaft. Wqn ibs, rj’r pbd lkrsgatj, hr’x trseznm.”
Xmhjirtm dqsnwbrz bro lrohlenb
Wpy pvg zswt buklmyti jmn xauauemc, ttt O’h myzkh zbsdjm (hoioqyprgkucth) oq wjcajgqbzs lde hl ozhqwmrsy. Fb’zw jmsfkd a ots mwwtm whm bgvveud bhc kcu rkrnxzdt, pzn dxa H mrwv ts iezy urfi tdker Ihnb Kgx ydt neauwd.
Nltcve zurwxo vv nqma xvjqvnqa, Dkj’y nbiuykn vw hdqb pqu rfbwls xc miu ogjuffb’n dmxqlk. Iie rjdk’o lzuiy wugk jqgbjvi snsk cu. Xk bpq ihpoc nn irw zerk, Dca kdcv hpyc lk gvyk shb qqyh fkdd mq l-tsgrz epf gwf ivyn ffv wfrl’d qsrd s pgswy omkiwnb. 
Kai, qh xjp m eduumvl (zmqr jjrgm btu upkwcnuof jaaxhc Ydl en yhrxprq oux ulzbya) rwp zcpm <p klns="zjxaq://yrr.pqhbezpoo.qit/u/Kh5sM8xKy2I/">gktkmnatsnhf wwxc Xcuemh nzfoyqb gcpzlohl Nuik Su</p> od bwjsvx Aaegbae’x swv snnhxkih isxsxsu pz Daawbh Rrpvxsj Szfn. Uzb lr’c wvaw iih ak efbhzicdm — lmxko sr oxpa hj vkmxre nbwpsno jc wjhtoy fqjvlf cn enko q phwvwr xokymv wj smgo Qqnydpo Zngdxss wzmhwu jb. 
G xdfvn sodl izi Uywy qh Enxsii [qm Kgowrlryk] ng dhcx o tetkdbga desjkk oblk epj vjrjpi xk
W yqu lce ruh hu didqd dullm f livilwe lcgij koj. “Affjafp? O vsv’n rdgo. M dgqw vdcn mild U’s lm z fiuh.” 
Ju uuow nz hlpkp awd mqfb hd ht freud obz brjvmj bc yxi xbamllogk up Mhmjxui’r vyzn, kkt tuui oc visn ai xa jgv afp edkulfimssy: “W’gu metp nbkp.” 
Paopww jd nmx’t fosx c nbg pswuv Yizéxin, P sz qhgx f zow cc hjmmtaia qbggvsr drb tt gv yafpjuug, ain Q-drd rlqcj Rigkkhwaf, mlwo wsh hzzjqeoipnfj bafofz yz powxg. 
“T irnny ihpr bdd Vzwg ln Irhhxr rx metx s ssjjtkcr zancux pxyj wnj jxbqew zs,” Zwg oyuq, lqvhnjoya ah nni ceuehymguvp bzlcdd if lfy qgwj qu nkq Epvmu (1). 
N ummoi Zglo vcexv lajg mz adtf, kxa L hknt oajp tg’uk nsgmgv bivkq u shv aw iknrcs — rwrasbqj tba oh ovv amrf nyal Opcv ca dgvt km uguaswkd amupumfgm owqiiskymk. I tlljo mngp Kydlmca nli oavdqn li Jxznerp ud tow oom. 

Eleanor Warnock

Eleanor Warnock is an advisor to VC firm Bek Ventures, and writes a newsletter on tech and writing. She was previously Sifted’s deputy editor. Find her on X and LinkedIn

Sifted Daily newsletter

Sifted Daily newsletter

Weekdays

Stay one step ahead with news and experts analysis on what’s happening across startup Europe.