Neko Health's body scanning avatar

Opinion

July 15, 2026

Can Neko's unflattering avatars actually change behaviour?

My latest Neko Health scan says I'm two years younger than my actual age; my avatar makes me think otherwise

Mimi Billing

4 min read

Being someone who’s keen to know what's going on inside my body, I monitor my health with a smart ring and have done numerous tests in the past five years, including a brain scan, full DNA analysis and numerous blood tests. A few weeks ago, I also did my second full body scan at the newly reopened Stockholm clinic of Neko Health, the preventative healthtech founded by serial entrepreneur Hjalmar Nilsonne and Spotify’s Daniel Ek. (Neko offered the scan for free.)

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Neko Health's body scanning avatar
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Mimi Billing

Mimi Billing is Sifted's Europe editor, based in Stockholm. She covers the Nordics and can be found on X and LinkedIn

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