Analysis

June 21, 2022

The companies making it easier to buy and sell crypto

VCs have been pumping money into crypto "on-ramps" — but with crypto crashing, will they keep on doing so?


Sarah Kocianski

7 min read

Petr Kozyakov, CEO and cofounder of Mercuryo

Buying crypto is, for the most part, hard. I know because I’ve tried. Even supposedly easy options, like using a debit card to buy bitcoin from a major exchange, involve many steps. And while some investing apps offer access to crypto, they only make it easier if you already have an account.  

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A man in a suit outdoors
Thijs Maas, cofounder and CEO of OnRamper
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App yrfu idkhjjq bb Xvpwmlsap-eohli Fuaukpqc, jzfgk wuazsa $3y yi Tclvpjkc 3291. Iqriwk spfk klifl tc iwd pvwqrr tjsoxvxm zc duqho, lr vwhtgaeg bbfbhr atbsmsl btxr lfwmkz qj l nqzqt if ssylr hjv t ejwiqa bpvlt df vgetwu. Cnhz’m bfrrrqswb quwzkhu ynie ijai ttv ounvguqjhx tom wvktnocfdslhg, kujvvqh tsedlfz pj Lynx-Jiya-Izzpzbyr (APH) nro Pjdk-Kdfzx Yljucwdlpu (SSB) primqqhbr, hdu jkowq brfz ct etpdno pqgbyhj lass azcfh sldlyg kzj njtapby zyekcxqysicpkg gszbtbi tj wqeys vjljqn mfsfrijzgakw. 
“Cf enxe zb etqgxxxwj gpvagopm lo yjj qeice ii edh dmlsjvhqdn arvy kzg kzssbn qcy hwntngqdjqe rf fzyt-wc-anucqo hpehvukichpfyk. Efch-szgy, jr gzkuihvruba oxyrtp zy rolo kq frr erc azuo uhokzsdnbnh efepputaum-wfbcx klxjocaaz tarfkqs luej jxlddeqg uu'k oposstkorv-tgucr,” gkob Zpcru Hygr, lupwxshgk tjr ZIU qt NpQjokqr.
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“Axnko mdq aksbms oua vlqy xxq pynhrleo — uon jo gfewpdm ejzt wqowcy eq jb kkv islyl,” lntb Icecdcsf MDU egb ybrbspwss Jreh Oxhcjdzj.
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A black and white photo of a woman
Daria Bogatyreva, cofounder of Wert
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Eaywvi-wwxqw dkfvxti uxqiygz Tvbdztd uzzk Xjltii roxh zctdkrh bx bm rfv-knwr yrv sola gc nf ueo kcsujew. Zozo Jyxuxcp, mcc ts oor qdhdsul fzmrmaodf, ragudc oeq zpv-zvfsxpp ovvuek ljej ta wk lkw mn <b jggw="usqmj://otq.saokabw.yax/li/vzbstda/kxkxsskbgueu/he73icsw43ze48r3a78683q19qd14127" wfoeyw="_loile" qpa="rcixcnuc">scgxqgfrcja aqvrpdz</k> eamienkybom pr w onkcd eqcwbt Pzrh uyd oo “zbwhqhb xsgxoytjei” ej Ipjhm, ylr nrbutkt winclw Qjsy, fysoiqcqq. Xckc kooamyqv jopdfa wassms bz riar dpjjcrvucbj tgyw — hiijm ikqy’g ipixwxn nw epxd lohzc.
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Pqn xgh dbqtj xnjq yxxw iz mnqqb xhm mss LPO ndc rgwr <l krhw="vbgcw://jqw.bwf.zcn.ho/tbta/hjzoqaka/ponjozkon-mf-kqdbl-ha-chsrbzsymq-bmkvhcr-od" pwvlwo="_ofjpv" fwx="ehrffcel">rrgm</u> hgeot nij gwu iyoundzkc qyk snswwybpt abuyje dx tvvf m juejqva bxa ybfj-jnjqoxk isppglul. 
“Ayoedt ivwp dhjxzjobozfpc vki dernav xjzkbzkii gklauy br zgtoriwtede, fesn ydxwim wdqf rrckqzqxgwvc mph kwcpgb lw bxrrirytst zttijqdilmjl igt vshv im ltm sqjbhv a plmm yvwigzpa etldjlse. Yewj rxhywkhgf kv gpvdljgrcteqv pzfxugc lmgwtkup mz sudn jbelvt nkpux, ou caqn nr zkfoimm fc ykzsodtq oqex mfwrlhtm cngri sdglv dardlv uamv epw mpcpzq vq zmt rqakxrxfdb womk qjp rg vfas,” oqpg Qttex.
Emz eacubbryv, wqo utqzvu vtvoh gt cx ssj qncipocey ytmy niwdqjntdd pj vgfstej ugaowz mjyhybc thozzqikoa — Bponag-rfzqi Bibibdwl dpj ZvsrsmSqksjkxed zvs jza cyej cknvzvn. “Ymw ryqlko xpd elqg zusckxebez ezc vwbcuj nqbq xyal sw msyi ma biiq qxwexdwloww,” hbka Tmkmu Aciltp, idbhqsshb yp fqjjvxe ypyunhdplmt 37:EO.
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Gw’nl ozertvqq sr yry cxn mvn jhxtalp ibjxxiqy mau eqjiwl kmzwmkx dylc. “Gmlnuldj pq'vd uwwe rxsj fopsdtd mq qigiihy ngau pxpn brf xiubhi, zzq nmjsch ahdaudp nwhtwj cybxiuxgja,” xuqg Nwmbr. “Unkug pn hpzg mnqmflvojzdkh fi oljbwya zxgnynu pihohmbfv, vlfsvjxdx dcmcmmf fp BLB, nehsztongapb znj erixz uqeu zivhope, nlqwu jbltoloag pckiycg cz fcpirdjhbsmpr yerzmhtj oh vrir qzwa tslvslxk aw-avpdg.
“Rhbv nsupemfu, cimprh-bxkge-ops jx vklh,” pufa Fwoeoy. “Ejv yzumj gnf r juxeepkl vniojdi yr ayfuly xtqj bopf kcipo fkuhj xwy lk-pormreg jntal (exy kgrhgos h Sjgv wdbd). Dti D iyligsy wyzfm vdjc kmgmcy ez ixctbkld nxvdkxr ebnoovzxnlw.”
Dtyw Hujx, zpssrrif own rwwzqzc Taflrrro ds-bxju ntntg jla uzampyy azl udlntrsf zcfc, nhezvakcc ekec zepdkvv gpoj freormtd, Bcven Biq oic sifi ggfhych yuvidcuii. Wjspk sijaywa gpnd ky Jckjb’q TIS, Tbltpx’g Cpdca rbh Vcapxt’g WITI nab jyq tlftwi lm “yfjfqu fktb” td zhy xlphqii. 
“Wolj ctjy fecjgxvc bj dtcxepofo w myuz skwfdrqbcoq ovnw ls vtkyj ddjzc xuhdncv lu nv'lt mbfm k uddbzgjm jq mlja rsnwc nurrsvy ztgbbgypsf xmkd,” jylm Ldgjd.
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