In the 1960s a Stanford computer scientist called Roy Amara told colleagues “we overestimate the impact of technology in the short-term, and underestimate the effect in the long run”. Amara’s Law, as it’s now known, applies equally to paradigm shifts: they can be hard to spot when you’re in them, but dial back out and their impact is clear.

Opinion
March 13, 2024
Is it time for new heroes?
The age of large businesses, profit maximisation, growth at all costs and a ruling class of predominantly white men is ending
5 min read
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Tessa Clarke is cofounder and CEO of OLIO

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