A picture of Tessa Clarke, CEO of Olio

Opinion

March 13, 2024

Is it time for new heroes?

The age of large businesses, profit maximisation, growth at all costs and a ruling class of predominantly white men is ending

Tessa Clarke

5 min read

In the 1960s a Stanford computer scientist called Roy Amara told colleagues “we overestimate the impact of technology in the short-term, and underestimate the effect in the long run”. Amara’s Law, as it’s now known, applies equally to paradigm shifts: they can be hard to spot when you’re in them, but dial back out and their impact is clear. 

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Tessa Clarke

Tessa Clarke is cofounder and CEO of OLIO

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