There are, according to investor and Sifted columnist Nicolas Colin, three barriers to creating breakout social media startups in Europe — market fragmentation, investor experience and ecosystem mindset. Of these, fragmentation is especially difficult for early-stage entrepreneurs: How can you even get a social network off the ground when your home market is fragmented by language and cultural norms? Noticeably, the United States and China, home to a number of successful social media unicorns, do not face fragmentation at that scale.
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