‘Communities’ are the go-to business perk and hottest commodity of our day. We all seem to be in about 10 of them, tied to various brands, startups and VCs — and probably building one ourselves. The actual experience of these communities can be great, terrible and everything in between, but I wager that even at their best these business communities will never match the real thing, in all its rich, multidimensional and deeply human glory.
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