Analysis

February 8, 2023

Building a unicorn: What’s the best approach during turbulent times?

The tech slowdown is pushing startups to get innovative when eyeing expansion


Reshma Sohoni, cofounder and managing partner at Seedcamp

For many startups, hitting unicorn status is a big item on the bucket list. However, as the tech industry continues to slow, so too has the number of new unicorns emerging — in 2022, just 47 companies reached unicorn status compared with 69 in the previous year. 

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