Analysis

March 19, 2019

Building a hardware startup in a software age

Founders are wary of hardware because, well, hardware's hard. Here's how robot maker Automata has beaten the odds, raised money and dodged supply chain disaster.


Amy Lewin

7 min read

After four years of the robot equivalent of SAS training — running at double speed, carrying heavy weights, contending with extreme temperatures — Eva is ready for action.

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Jerry Yang, partner at Hardware Club.
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Suryansh Chandra and Mostafa El Sayed, cofounders of Automata.
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Amy Lewin

Amy Lewin is Sifted’s editor and host of Startup Europe — The Sifted Podcast . Follow her on X, LinkedIn and Bluesky

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