How to

April 14, 2020

Five rules for building a great online community during the Covid-19 pandemic

Communities can become a lifeline for businesses during tough times. But, to build a thriving community, you must follow these five rules.


Robbie Hearn

7 min read

One wet weekend in March 2010, a retired glider pilot spent 16 hours going up and down the M1 motorway in the UK with four mobile phones, four separate sim cards, a laptop and an industrial-sized thermos full of tea. Methodically he’d pull over, make test calls, send texts and try to access the internet on all four phones. He painstakingly recorded the results of his tests in a custom-coded spreadsheet.

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