Opinion

April 5, 2022

Slow innovation is better than fast with big companies like BT

BT started and then closed down had innovation units in the 2000s. Now it has opened a new innovation unit. Schizophrenic — or smart?


Rabbit and turtle in a close-up image

BT is taking another stab at innovation with a new approach — and the UK telecoms giant’s stop-start innovation projects over the years might leave some asking if big corporations are able to run innovation agendas clearly and consistently. But BT’s evolutionary approach may actually be a good model for corporate reinvention and holds lessons for other large enterprises.

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