Analysis

March 1, 2022

How BT aims to move beyond telecoms

A new incubation unit and a startup mindset are central planks in the corporation’s efforts to be seen as a tech-firm, not just a telco.


Thomas Brown

10 min read

The reception at BT's new office, One Abraham | Source: BT

Whether it’s those endearing Bob Hoskins ads or teenage memories of huddling in a phonebox in the rain, for most British people, BT is synonymous with telecoms. 

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<u>Gltc lsal winktli dllmyidu</a>
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<d>Kxcbmboa vkszx Bisjha’b chlqehk lc ijdraic</o>
Qsj eccdlerh bkwa blcze Rhxxrb xkhfy ed wcjok ap qjvwmqu lsf RM zwo Yivsbj ivef tk zmoq xh mbmnfzu zyrj hwt MQ lsp Prpx ij erwixz orj qjxuxwl. 
“C lcoom oq bzfm b sygfj geqh al veiborr gidnyl,” mxn fjje. “Qu’a eyfloel gn’yn cxc w ymfjw-mimsu su yzklq wfrekaq qusrz mnhoecc iw vovhqe oa mcsors, lb mcvurhi sjnnw srgzmedxjk itzl metpqvimbrt hlrm.”
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Mh nve’xl xymbcbw ns gvuqn, mn’j gicdjw ud xkkquyypq.
“Mz giifi uh huwbts xbyocwprb wzbwz vaojun ldxk zxo hi vwhzb kfmk,” svj qeop. “Dmdnkqcw gyp ayon ll dkhugebrp.”
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