Interview

July 1, 2022

Brunch with Sifted: Sophia Bendz — angel investor, VC partner and ex-Spotify gatekeeper

The PR professional that turned Spotify into a global household brand and became the face of female investors


Mimi Billing

10 min read

As one of Spotify's first employees and the person responsible for guarding the much-hyped startup’s precious reputation, Sophia Bendz ducked the limelight for years. Today, things have changed. She’s one of Europe’s most prolific angel investors and few female VC partners — and often she is the story.

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Sifted's brunch with Sophia Bendz was at Garba in Stockholm, a modern bistro
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Mimi Billing chats with Sophia Bendz during their brunch interview
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Mimi Billing

Mimi Billing is Sifted's Europe editor, based in Stockholm. She covers the Nordics and can be found on X and LinkedIn

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