Interview

May 13, 2022

Brunch with Sifted: Northzone’s PJ Pärson on why Klarna turned them down (twice)

The early Spotify investor on bad actors, investor mistakes and why he is giving away his fortune


Mimi Billing

11 min read

Almost kicked out of his job at McKinsey (twice), turned down by Klarna (twice) — and now the top dog (or “old dog”, as he jokingly puts it) of venture capital firm Northzone. Who is Pär-Jörgen (PJ) Pärson?

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Pär-Jörgen Pärson, Northzone partner
Pär-Jörgen Pärson chows down
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Mimi Billing

Mimi Billing is Sifted's Europe editor, based in Stockholm. She covers the Nordics and can be found on X and LinkedIn

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