Analysis

December 9, 2025

What women ‘bro-coding’ their LinkedIn profiles says about Europe’s tech industry

Dozens of women have changed their gender from ‘female’ to ‘male’ on LinkedIn to see if it boosts their reach and visibility


Kamales Lardi, CEO of Lardi & Partner Consulting

If you’ve ever wondered why your posts on LinkedIn aren’t getting engagement, it might not be because you’re posting at the wrong time of day, or because your content is boring. It might be because you’re not a man.

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Miriam Partington

Miriam Partington was a senior reporter at Sifted, based in Berlin. She covered the DACH region and the future of work, and wrote Startup Life , a weekly newsletter on what it takes to build a startup.

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