Analysis

November 8, 2021

The cattle-trading app hoping to make a bull market for sustainability

Breedr is on a mission to digitise the pen and paper-based livestock market and turn it green by making its supply chains more efficient


Selin Bucak

5 min read

Eating less meat to cut down greenhouse gas emissions is great. But for Ian Wheal, founder of Breedr, a digital exchange for livestock, making supply chains more efficient is even more important.

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Selin Bucak

Selin Bucak is a freelance finance writer based in Paris. She tweets from @SelinBucak2

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