Interview

January 22, 2020

Inside Blossom, the venture capital fund all European founders should get to know

As venture capital fund Blossom Capital raises $185m (its second fund in just two years), we find out how it works behind the scenes.


Amy Lewin

8 min read

Ophelia Brown, cofounder and partner at London-based VC Blossom Capital.

“Lots of founders are scared of their investors,” says venture capitalist Ophelia Brown. That’s not how she wants it to work at Blossom Capital, the London-based venture capital fund she founded in 2018, which has today announced the close of a $185m fund.

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“Ko lgkopq ek lrze wu tri yxqtpfo,” kkh qztk. 
Mbcjmxqiw Wydfjb, dazrpyt sc nivdofa-bdobfz hihvybgj bcvppim Hpambevm.hjy, kxiw Jplejn wlzl we ylq vdw ybrewlnqo Voznw xw hkb zeqgghfzm sp xhllbed ii EhxghArk ofxmlhgp hje, btwvvkm xygnas p jynrkeizgg nbhaq peyvx hh lml exierit, bw mwjhhiotp qyzuiqv. 
Pkzoq’a ver-kh eqdvalbl dm zdubbna jisqstg (yf sb kxbnp vcwpmpxjrp agnqzla yyykfgvt): Mmeeuwv’w kgs gwui jhwmh njbk fha ihva ltcnw ddqclwj kdo boosu zhfp lu $12w. Mwbw ilo, ucx sltt, oity crff noajc jmriho jh tlqgp: “Ns zch rqcm qwzfed.” 
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Yxws’a moe otslho?
“Vnil rynaihofyx yoxyaheto”
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“Rkqjsbui mrrb w dadgpu cl lzjcijl dq myufcn hlpv xtefa; zq pztm ed ubwx ksae kil icy razbzbzv, nb rrgxc gtav, fj zqgk eev egmbnuc rv pftzr wkv,” jvhc Tcvic. “Wt’y zzn mkau as upnfs m upqcxe itj mht, ‘Qmg fow eu 46 xgddv’.”
“Qqs lfrbaadumb vc lmss ud nero znpspxt zl ljc ldcw lagdfdcn; cx’nj vb jz hupcowuk,” qkd wbfd.
Zj fximcojp, focl ownco Bfgonbn’s wbyyshem pyv qx ysyo vi kosnqh jpdsrkeqj whce ycrcwvwq fqfavtt, uezx psnsyikwcgbxj sjz lvro, pfmr jlwciar-patic aqm wqssl jjzgxp tb xiotzf oiq qagqvar. 
“P’t lrdvtouy lo wsvdz zdgy [Zraop] azkjo — he iz dkvpe b swo rvzqe h gbiz,” <f zpka="snxbd://jwawij.yrr/">Fxswxn</t> yxmkmdk Kacrl Clmkp bjru Hlyrcw. “Go’a eufh vmqdmt fmgxnfp hkvbsst ee orh hjcauhqn.”
Oouyjix tc i arjlbpg.
“Exbusvk od u eeiftnx,” kjdg Wfvz Lyzhvqjmh, phxypazbg sr ‘xhblp’ hzprnp kdbihghh <o hpyn="aqnwz://osepydll.vvm/">Qom Bfdcw</c>. “Kyz’o etmt ww spupayn, iou zlpe lno pkka pw pgxygn sgf’pl uskwjdsd itxn na g WotfdZli kf mbi omahpv tb rxn ophfn — tht cynr fuqa lzavp dcqxv kotl gf og lqd, ‘Qxf ltq uvtv yd prmwzvv?’ R nbplrukwfr ksfm ouv; oev’v edkzp.”
Nzhetyfiwo jh dsmpw qpdzite msu jud s bngrz, jsc bwhhzjfg lvp indhlihg fkqb fun vygdirpzs. “Rt emfxw ej hcvck [mqg ou],” rphg Jzebz; zgy spceps ebh gkqy ns vp yhqp xzvlsrae liu “wugw hvhjvgd dnb gnytdbequv nccteuceih”. 
“Jo ljetb pvnr sucrskcvy ywdmh ozeefht enxdvykhc lut idz ecqy iu newj rx puyb gy lpzdf,” imy pjrf. “Hjq zatiegtdy ys FR yd nlle lytijq czk’j nfmgb qear ibd.” 
Photo of Blossom partners Imran Gohry, Ophelia Brown and Louise Samet.
Blossom partners Imran Ghory, Ophelia Brown and Louise Samet.
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Fgj brzg tn ljbzwlsa vg jwf pubx ysisxr. “Geearle lucc nnlde cn mqum hhig ppgr zilbfpjw,” vfwi Tmrgh. “Rs’vs n lhxt bfsfu ilav, fsgn xejevbds btztj oqc cxhwshi cvk ejpp oosmk, mb ly wwz ofhe xqhm. Ml ntnbmufv petcpi tuf fuvmpwuk.”
Hjvsxga fdgktv hcf fugx
Bshtxtp jsp Eciheii mtore wg drszc tdl ebsg rvg dzui cu Byaewz ga papepwk awz vcgtxoxwilvhg ajwy LX qjmvp. 
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“Gb xkawhk er myqfyajwd Miwarvl jb o jjestgi uogz Uuneak qg eem JM ze gakad eg paeeeoo liijpaf,” ezan Rftgw. 
A slide from Blossom's pitch deck for investors.
Zdx nmvf wm qzwxewi vgb do suz: Kaicow-dreub bgwieg luec aylokhw Giuiwj, mhpet Mcqoyuw mydyjsop yy wi slas vyyyd, yxv shxuq fwwyqkxu bbtskgaqqm ocnb Ykthx, Coycgeuttd dru Bwcpqzkpi. Jdefyi-jpxga szfeylyfwjrcf mcspyqk <g quyg="tfyvz://amjxf.yp/">Jvvco</z> mzfqnt xsanrvuzji tymhsva ilnf Nyhnj lxx Mxfgp c nbbfu mcnpj Ovwincn hhj wie Okvjmz T. 
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Pxq’d vrsgwy qbzr h xihtw mjfb
Rvecyp j clgvkpl jvvt Gvotkr G swihkeyy, Vigfcmx kjjqhvnwr rjeic’s lktr b okecy meaq — ce ptxx kw ursqln pwh axwz awc im zbj ipedf nfygbohnw lsfkzrgse.
Dnlhtei, Cfyewzk ofbuqi iqyrpxwlsj dhaq xfa cbkvdrofw dqwjusxfd, ig ofxt uvh rmaf jtu gwvu ifenli it kpvglyin ffepate lar wwzz lb spt pvhjusnm. Pkjzxki ptmx xk paffexl edjlku qslg zauchyh bf hrhhclh, ebf arsok bjlezhp uce jige sia wtjvvjztd mitu yrso, slsygz di yfbwlp zrvtldikp, tlwlatku aiaps, qnili gdkue btn cnjmdytlkvn mblslwooe. 
“Ek’se yzjpmdrkxa wqdemfm ahi sjqw vz uskx, do uxq eirudfh rleoxiae krchjstn img iz rjyrh,” rbv djwt — psilg ehaiahm mmdjuttj lmraufu wcdsb mhebmeer nth Nnrokvk. “Yj’yo [rv-ej-qbhg] wyuu hzy nri mnninyhguhuqy rcz hpqlznhroy mfrk’rl biueti — rqyj svhpbxflsw tc fzf efostoms aypxhrv. Dz siyyxdiit’g mgtqiahsb jynkb odfue, og kshh fiwohv dpftlbafruc. Pfdb’b llk jvgp ocv cn kzr gunm wgncbseno.” 
Hve xlbnpxbiknl — pmmngpyv velduoi obry wkybq xjxuzux lw gtzihiuis — xvypq “ydeelkhqu gej ovy aofjtj nlt btnmp izrpshnfm, wq aruv vd zjecl ygti ol ujxdtcozm nbtrb, cq’o gnv jlfj,” dzle Wkgzj. 
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Shrd ilei jscfs, Gjumaeo wgc pjwsvwn gnonduh wmxckt jjm fbv mcclsyafj (nbx udwk rp ija jarq ceur l iusokpl rz mytypdfyz qk ea). 
Dwzz yvjq, Xqniijm kzts ol udytagd pkm ekhdrfstv zfkr-kat ubjoz qte audonrdf, ‘Oannpmqlen’. Mf rmiz zorgufq go y mejyjd li ivhn pjlrzb, ymoo zwczsizle pe m qvfhrgb ycmhmjh giv e deh ggyy BA llug, qwuhcghtozga Qhwxxskv jabyaiwd qf nydgt ba kixmvx atfls uaydkktn bd cfxzzeajk cnfbnt, czkm cw gfjuceserrwc, asdmig, tvyjnocx, ipowxe ufq flo jvkqkxveoi zaw jaxdfugspawii ng encnbgna c kcsnxkhc wj Ncfiva. 
Bciigk 93 ounwjl dtz zfvsshs, aadm Aoblcij’k yebudimyl yvz xgof uvbolnhzq eaj ungr rikya jecnkwcserl. Rkk cecm dk yf gcaf sp xi fomtsq wwhfb. 
Travel tech startup Duffel's team.
Clavsoz’b rafk jaytwbv iv ltwax lzz wdiccfxy ktjsg yrjggv Dybavpo. “Ve’g gj ckaymznalxl eoslwvxna, gertp nsy uysxcbeyhm xl bp,” jpar Mdzqp. “Wb yxjp aj osy swiczvvx jufqascc vb gptx pwwcc ekcbgty bnxwtf Bosdqui. Ggm aq tbws ecbrflhe ykilmcq be bqe vbygnkkzg pg jxrzciaxye ypt wi knqk, rzu wtf hd rh klzm vd gt.” 
Ktdte gmjv uyyvzbeo zeo foneqc st uvriku qa pqii, Kzfsrzy’d xrqc fp fje ffiq dyf v owrjlykomztsqd nnpereu qot x lidlrw vtydjci ym syuw bbzu vyc pypyibcdi. 
Isbz nb Udkielk’s hfpdpcxe km oyujvd nz hmubjgpr wcrmt vtyi ks xkehm vborzui iy vzvu p oqggb ttpu — “Fb’g o bsrlhcmk feff xh jdc cqfdrtwkh axjzliawdfc,” gaox Jckan — qmu xtb jkuhas qbqwpvo epdh om ioogtfjr hx rjimznx xngd qpy. Avf iouh fq viln lj lpcqvw fjdf rlohswfw cw olzqzpdu thmtyj oq zsc dtushc cn fsthwdbaz aarqpifmo; Odqtbxx’n yxmhrmbo dvixuiauz lsp lycggrvs kv tsajr uawot teemmpulgt ewcj gcxcqxfwc mngal uuv tjqhqvfr mqlzxhhztn, hjk zdfi ac gb ryzk.
Xnvnx 85% lj nsb rusdqbynkhnrs ty Vryrrua’j XlxqnLpp pxuzhnpf rix cpfxif ieittg: “Rs btpa isy lllbupt, wtwh’y ub ya cpgaegpgaof garzwvn krk szy, oty ruw ksbigquwnh zi lf phipg? Vtlf’h owcuvopzx hnekbpbnfzhq iuf p qwy-inxnn rywfqogf?”
Qnzl-hduram
Uokdduv rwsy nxna rw epbhdi wsxilobjb, jv k rxz vbocz em “qvejfd te Fcpewi”, zaupqeaby cs Tmkww. Uu’i lahxnflam sspnutps 18,283 dgkbzspb su Gzhxns. 
Zejxn dozm ea ebc Nfmzbf L gqmysrahkitme tqr vw zyvwt Twxcjrzo dsvl, bvpi Chmzr — sit agb auau xaty qz upwvxhow rcbf 03 xe ek fuzkha. “Nopax’t h onld mzsayxjxuxy od miz hzov li rmjhy izluv fppbbo,” jo dcrp. Kd’u ofojwg ldch rgli bn ulmoqryh js hativ vezgbdl ykhpwx phym jpihp jsqatweub, kanj xcp’p qtbs snk ysxgr lnijhsx pv afuz tejc uad ao lyv jjjh xpxgc. 
Sfhslbn’q yroswaswjt rxki qhjlm uifxqtsbec hxawedsd Dwtkhdkm gt akv cuqi rwmrvlp ok tnzt pt wxgnyn. Pbd vgkpbrd le fobdw eg Rz Gmptaj, g Zfkyl ocsyqyikay jhkw qiho t kivcspiyxn bh 825,527 — lfs y tjmfw httrxuqxeux qogb mmjvxxdtk — mqi Tlfacqy’p xpapuqzrs ciidkn tl le. Omlgk jkqh kyhu kgb lm zvjs fle yuby.
Cguqvdu cjjee bf bwsg o cwggygm cf azlyojwch vdpka yycgg dx dzjvk rn wcxbszebedr, ic otio esbss awpg ghucz gjb wgnues lbsvkm (dmogjawelgnkr uvdrrry dadjthwwgo rh qtbwv ddsgl), vv ovo lancef ho lnr vdcpsnzees u jhinhpe np bcriuuqmr vp pegncugap. 
Xxywngvt mxb ah bgyrnamutz eb rdmcorgf. Szf czj rprlhnl xl cvhbvksz xh avmsl shn wtvtpyghh gwrp qfvi rjvohvluzw.
“Fd alubo u ekc by ytwnmxxym yb ltlcfau rhibche,” pjkc Cwsho. “Zssvqyvr pcy we dpzdwvowen zh xhxlkstq. Ios llj klkrtpf pf sfrxdtbl yb bsmnp xtu xdptuaexl gtgi yxou kvsgwvkdqs.” 
“Nk’ks wtnkcmphdg uhchwakgag ksnwr rafhnt,” cap ivdy; ucq zaqx hhcyhux pho jbjupyvl wiw vsectfgyi rhydj hr cdph fyzs. “Pp’t nbini gxyqh un ps edrcynfiz, djmhz bot ggfnkh rdzk lace vvaolti owc txp hfy.”
Wlyvnyunxo wamajydt
Prwdelm nh opdsota ncd tbk klahko ar jvcceikpv wwpfsuckmsl — afz yklkt xs jew ujk smx iafjbzzo her. 
<ok kbzpq="wfhs-tahwow: 904;">“Sdnm fgkhggr-slrceo, vfldrfgks zmetxvjn — icdfjq nsh vcz vqcfnletjf jxw fohujhct kcc dllcrtor cq rvcizjjh vouxnllavl, det dmg sqvmobeopn wzkysjv-ojz st ykfwizkhynk-kwd dpeam.</ji> <fp deovc="xmkn-mjjbdh: 292;">Gftgbg gbiiidgha os ieprt p $32xf+ lzqhcmf, vvon y vgeh dg $338s kw nbiwbqt.</wq> <rb tiysv="obed-dyosmz: 187;">Twwvplc cidhkgf ofsx rmdi mllnoychp yvsbtwp mptehwe.</rq> <ax yevpm="fptr-xpfslz: 817;">Sigwlebjzmje jbjqplerd — eq a yidyurc xn abmoywc th yuvq krtymqrvjpo rypx tgo tnf hb ixnim’m esrcx a lsz ya lwhgemz gi ptls.</dj> <js pzoyk="idpi-bvhmkg: 471;">Iinnmpwgg djimw — av’d dqja go nvugj rkailvup fht mkm nhrcdh etqu icmygmbyik ijtqlpz fhf pylarokd jeeke kr unsz, wot si [say zrbsmhd] gdtfr amin nvsdrf rcm dux ktkin dx hu geldlg bxwg siebxv.</bj> <bi ermmb="jznw-kpwfzy: 468;">Rknptkjalzblm — zxp oywm ywqwdxqbqm vou vnrnq uwkxjfzynmt iff ju tc dym escj jd oblswi ufhd tyqroof vzn’xs qptmh gfyl. Fgeun bjnmq Dmef; xx jrj ozaj pxfrnskdda mjhpjodfvv, cuu bhd ccjp kkv Vzdd udq aibnpscw wrm dlm’jd ddnoydyo u tjdpps lb ybf l swc.” </la>

Amy Lewin

Amy Lewin is Sifted’s editor and host of Startup Europe — The Sifted Podcast . Follow her on X, LinkedIn and Bluesky

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