Analysis

October 6, 2021

“In 18 months, there will be bloodshed” — what’s next for Amazon aggregators?

Investors are pumping billions into Europe's aggregator businesses — but could it all come crashing down?


Freya Pratty

5 min read

Off the back of Amazon’s pandemic-fuelled success, a wave of aggregator businesses are buying up smaller Amazon sellers and growing their brands in Europe. 

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Freya Pratty

Freya Pratty is Sifted's associate editor. She covers UK tech and leads Sifted's investigations. Follow her on X , LinkedIn and Bluesky

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