Interview

November 11, 2019

A big corporate just nabbed a startup’s name for its slogan, and the startup is fighting back

The CEO of Tech Will Save Us woke up to find her startup’s name plastered all over London. But rather than picking a fight, she’s now trying to pick up a contract.


Kim Darrah

4 min read

Bethany Koby, chief executive of digital toy startup Tech Will Save Us, was gearing up for the busy Christmas season when she was thrown a big curveball. 

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Tweet by Bethany Koby that says: &quot;Technology Will Save Us?” Oh yes it will! @marcallara . We believe this so much we named our business @techwillsaveus &amp; are making this a reality w our award-winning educational play experiences &amp; toys. @bt_uk you should know us, work with us since your quoting us all over?! &quot;
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Tweet by Priya Guha saying: &quot;It is absolutely outrageous that @BTGroup @PublicisGroupe think it’s acceptable to appropriate the brand @techwillsaveus that an amazing ?? #startup has worked tirelessly to build over years. Come on #PhilipJansen - surely your BT is better than this? #DavidvsGoliath&quot;
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