Analysis

August 23, 2022

What's all the fuss about BeReal — what am I missing here?

You can’t spell ‘$30m in funding’ without F-U-N… or can you?


Georgina Ustik

6 min read

Wow. My desk, for the 47th time. Fun.

A new social media app is sweeping through Gen Z — it’s called BeReal and it’s all about authenticity.

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An image showing what the BeReal notification looks like
This is what the notification looks like. The cautionary exclamation points !!! add a nice dramatic touch
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A screenshot of Sifted's Georgina Ustik's BeReal picture
See? Stunning!
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A screenshot of Sifted's Amelia Webb's BeReal, showing the Sifted office
Sifted's Amelia Webb's BeReal showing, you guessed it, the office
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A screenshot from social media app BeReal, showing a brown ice cream-looking thing in a plastic cup
This is poo, isn't it?
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