Interview

June 16, 2020

How to avoid the zombie apocalypse (corporate edition)

Senior executives are too busy trying to survive the day-to-day and have zero incentive to challenge to status quo. How do you change this mentality?


Maija Palmer

6 min read

Recent times are bordering on apocalyptic and the companies are worrying about becoming zombies — the shuffling undead without a future. This is what happens when companies run out of ideas. Helpfully, innovation coach Elvin Turner has brought out a book that aims to teach big corporations how to avoid this fate in 50 short chapters.

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Elvin Turner, author of Be Less Zombie
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