B2B SaaS might lack glitz and glamour — but investors still love the sector and its money-making potential.
Things have been somewhat on the up for the sector recently. A recent Sifted Pro briefing showed it outpacing its B2C cousin in recent years, with European funding dynamics revealing a distinctive trend in B2B versus B2C investment. In 2017, B2B ventures secured $1.60 for every dollar invested in B2C startups — that's since grown to $2.33 in 2023. B2B unicorn creation also grew at a quicker rate than their B2C counterparts for the first time in 2021 last year, and hasn’t looked back since.
So, which companies are set to add to the B2B SaaS sector's clout in the coming years? Investors from Peak, Frontline Ventures, CapitalT and Visionaries Club share the non-portfolio startups on their watchlists.
Zoe Chambers, partner at Frontline
London and Dublin-based Frontline backs B2B software companies: at pre-seed and seed stage in Europe, and at growth stage in the US.
Levy Health — Germany
Levy Health was founded by three incredible women who've developed and built a software platform to support clinical decisions focused on endocrinology. It equips healthcare professionals with the ability to diagnose women with frequently misdiagnosed conditions like infertility, PCOS (polycystic ovarian syndrome), ovarian insufficiencies and thyroid disorders.
It’s now selling into the fertility sector in the US, with clinics pre-screening and triaging IVF candidates. Beyond IVF, its software could support non-specialist primary care physicians to start diagnosing and treating patients sooner without having to refer them to a specialist.
Tracebit — UK
Founded by Andy Smith and Sam Cox, who previously led the engineering team at Tessian, Tracebit enables security teams to automatically deploy decoys into their AWS cloud environment to help spot intrusion, detection and containment of threats early.
Electricity Maps — Denmark
Electricity Maps was originally a free mobile application that allowed you to visually see electricity production and consumption around the world and how efficient it was on quite a granular level. Due to demand, the founders built an API for the data and have seen a real pull from EV charging, data centres and large scale heating providers.
Philippe Klitzing, partner at Peak
Berlin, Amsterdam and Stockholm-based Peak Capital invests in European SaaS, marketplaces and platforms across pre-seed, seed, and Series A.
Mindfuel — Germany
Mindfuel’s software, Delight, offers an AI-driven data product management platform that allows businesses to see the potential value, feasibility, priority and phase of development for their suite of data products — they can then make better decisions on which initiatives to pursue while cutting unnecessary costs and wait times.
Acto — Germany
Acto offers wholesale, logistics and B2B teams an active decision intelligence platform that can sit on top of legacy tech (like CRMs) and external data sources to help bring siloed data sources into a singular place. Businesses can then use the tech to proactively detect anomalies and opportunities within customer data, prioritise impactful actions and automate processes like sales quotes and emails.
Orq.ai — The Netherlands
Orq.ai is a generative AI platform for enterprises that enables teams to integrate with various large language models to build and ship their own GenAI apps.
Leya — Sweden
Leya is a generative AI company that streamlines complex legal tasks across various practice areas and legal systems. The goal is to help law firms and professionals to be more efficient, allowing them to prioritise high-value tasks and automate less interesting admin.
Janneke Niessen, founding partner at CapitalT
Amsterdam-based CapitalT is a seed-stage fund investing in climate tech and future of work software companies across the world.
Roseman Labs — The Netherlands
Roseman Labs is working on privacy technology, specialising in secure multi-party computation (MPC). Its flagship product, the Virtual Data Lake (VDL), is deployed across various industries including healthcare, law enforcement, financial services and energy. With a strong focus on preserving data privacy and confidentiality, Roseman Labs helps organisations analyse and extract insights from sensitive data securely.
AgStacked — The Netherlands
AgStacked is a platform enabling transparency in the fresh produce industry. By integrating weather data, supplier information, logistics and cold chain data, AgStacked offers users a comprehensive view of quality across produce supply chains.
Vesiro — Sweden
Vesiro is a database optimisation software designed to improve performance while reducing server costs and energy consumption. Vesiro helps companies efficiently scale their databases, saving valuable time and resources. Offering both SaaS and on-premises solutions, Vesiro hopes to provide flexibility and accessibility to businesses looking to optimise their database infrastructure.
Robert Jäckle, partner at Visionaries Club
Visionaries Club is a Berlin-based VC firm, investing in B2B tech.
Translucent — UK
Translucent is an accountancy and financial management platform for multinational and multi-entity businesses that sits on top their existing accounting software to bring together financial data and workflows in one place.
Reonic — Germany
Reonic is a climate tech SaaS based in Augsburg focused on helping the distribution of sustainable energy solutions. Its product is an end-to-end lead and planning software that supports planners, installers and sellers with integrating renewable technologies into households.
Mavue — Germany
Mavue helps mid-market companies in the manufacturing space to comply with the impending CSRD regulation (Corporate Sustainability Reporting Directive), which is a legal mandate for 50k+ companies in the EU from 2025 onwards. The tool largely automates the compliance process to try and save businesses significant consulting fees.
