How to

May 31, 2024

How to develop an audio identity

Maatin Adewunmi, founder of Loud Parade, shares his top tips for setting yourself apart from the crowd with a clear sound identity

“A sonic identity means strategically using sound to create a cohesive — and recognisable — auditory representation of a brand,” says Maatin Adewunmi, founder of sound identity platform Loud Parade. “It’s important to consider because, nowadays, sound is often the first way a consumer interacts with a new brand.”

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Anisah Osman Britton

Anisah Osman Britton is coauthor of Startup Life , a weekly newsletter on what it takes to build a startup. Follow her on X and LinkedIn

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