Anthropic is apparently working on a vibe-coding product to take on Swedish AI darling Lovable, according to leaked images of new features being tested inside its chatbot Claude.
Images posted to X appear to show the US model maker’s new in-chat app builder that lets users generate applications — including AI chatbots, photo albums and landing pages — from simple prompts.
If confirmed, the feature would position Claude as a full-stack app creation platform, putting Anthropic squarely in competition with dedicated vibe-coding companies like Lovable, the much-hyped startup founded in 2023 by Anton Osika and Fabian Hedin.
The Stockholm-based startup has fast become one of Europe’s buzziest companies as demand for intuitive, no-code solutions for app development has surged. Last December, it raised $330m at a $6.6bn valuation, more than tripling its price tag from July 2025.
Backers include Accel, Creandum and Evantic, as well as Google parent Alphabet's venture wing CapitalG and Melo Ventures’ Anthology fund.
Last month, Lovable’s head of growth Elena Verna said she sees Big Tech as more direct competition than other vibe-coding startups. “I always worry about the big boys and girls in the world,” she told the 20VC podcast. “So OpenAIs, Anthropics, Googles, Apples — more so than our competitors that spring up from the bottom or sideways.”
In a bid to ramp up the startup’s growth strategy, Osika recently announced on X that the company was looking for “more great teams and startups to join Lovable”, hiring Revolut and Ledger veteran Théo Daniellot to lead the company’s M&A efforts.
Anthropic’s push into vibe-coding comes months after it launched a legal tool which put Europe’s legal startups on the defensive. “While today it’s legal tech, tomorrow it might be sales or marketing or finance,” Jackson Ader, analyst at KeyBanc, wrote at the time.
Sifted approached Lovable and Anthropic for comment.
