William Tunstall Pedoe

Interview

September 30, 2024

‘We’re building the UK’s first $1tn company’ — Amazon Alexa creator’s new startup

William Tunstall-Pedoe sold his startup Evi to Amazon, paving the way for Alexa — but has no plans to sell his new startup to US Big Tech

Tim Smith

6 min read

William Tunstall-Pedoe, who sold his voice-activated search startup Evi to Amazon in 2012 and paved the way for Alexa, is no stranger to building AI-powered tech products that can change the world. But, with his latest venture, there are no plans on selling to an American Big Tech business. 

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Tim Smith

Tim Smith was news editor at Sifted. He covered deeptech and AI, and produced Startup Europe — The Sifted Podcast . Follow him on X and LinkedIn

Deeptech & AI

Deeptech & AI

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The people, companies and trends shaping European AI and deeptech.