Helsinki-based Alvar Pet recently raised €1m from Finnish and Swedish investors, including Finland’s Maki.VC. The startup launched its service in April, offering eco-friendly dogfood, delivered directly to the customer’s door. The idea is to create a range of zero-emission meals by making sustainable choices in every step of the operational chain, such as substituting conventional dog food ingredients for Nordic ingredients such as Baltic herring, faba beans and oats. The service launched in April in Finland and the team now has plans to expand to Sweden and Germany.
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