Analysis

April 5, 2023

Five reasons the alternative meat dream is not dead

Despite the headwinds, European founders are optimistic about the future of the alternative meat industry


Aruni Sunil

5 min read

Gourmey's lab-grown foie gras

Alternative meat sales boomed during the pandemic. Customers bought 25% more meat alternatives, compared to only a 9% increase for real meat.

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Max Jamilly and Ed Steele, cofounders of Hoxton Farms
Max Jamilly and Ed Steele, cofounders of Hoxton Farms
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Nicolas Morin-Forest, cofounder of Gourmey
Nicolas Morin-Forest, cofounder of Gourmey
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Aruni Sunil

Aruni Sunil is a writer at Sifted. Follow her on Twitter and LinkedIn

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